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Mass
Communication |
This guide suggests resources for
research in the field of mass communication broadly, as well as
in the specific areas of advertising, journalism, media studies,
public relations, radio, and video production.
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| Contents
of this research guide |
Background
Information | Facts & Figures
| Find Articles |
Find Books | People | Organizations
| Web Resources | Additional
Resources
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Background
Information (Overview Sources)
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Encyclopedias and other reference
works are an excellent place to start a research project or
simply learn more about a particular topic. They provide
topic summaries, context, and bibliographies for further reading.
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Communication Yearbook |
Kent Stacks 001.505 C737 |
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Encyclopedia of Advertising |
R 659.103 Ad964 |
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Encyclopedia of Applied Ethics |
R 170.3 En182 |
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Encyclopedia of Communication and Information |
R 302.203 En194 |
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Encyclopedia of Television |
R 791.4503 En19 |
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Encyclopedia of the American Constitution +supplements |
R 342.02303 En19 2000 |
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Handbook of International and Intercultural Communication |
Kent Stacks 302.2 H191 2002 |
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Handbook of Public Relations |
Kent Stacks 659.2 H19171 |
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Handbook of Visual Analysis |
Kent Stacks 302.23 H19178 |
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History of the Mass Media in the United States |
R 302.230973 H62991 |
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International Encyclopedia of Communications |
R 302.203 In8 |
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The Museum of Broadcast Communications Encyclopedia of Radio |
R 384.5403 M9727 |
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| Facts
& Figures (Fact Sources) |
Use dictionaries, statistical works, atlases, handbooks and
similar works to find and check facts about topics, people,
or events.
| Broadcasting &
Cable Yearbook |
R 384.540973
B78311 |
| Encyclopedia of Major Marketing Campaigns |
R 659.10973 En196 |
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Gale Directory of Publications and Broadcast Media |
R 070 Ay2414 |
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International Dictionary of Broadcasting & Film |
R 791.403 B634i |
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NTC's Dictionary of Advertising |
R 659.103 W634n2 |
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Standard Directory of Advertisers |
R 659.102573 St24 |
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Websters New World Dictionary of Media and Communications |
R 302.2302 W431w |
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Articles |
Search indexes, abstracts, and databases
to find journal, magazine, and newspaper articles. For
a complete list of Kent Library's online indexes and databases
& to access these online resources,
see the Find:
articles page (http://library.semo.edu/find/articles.asp).
To find articles and scholarly/peer-reviewed articles
use print indexes and online databases:
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Find General
Collection Books |
Use the
Kent
Library Catalog (http://library.semo.edu/find/books.shtml)
to find books, periodicals (journals, magazines, & newspapers),
videos, government documents and other materials.
Keyword searches allow you
to use your own words as search terms.
Subject heading searches use Library of Congress subject
headings. Printed volumes of these headings are located near
the Reference Desk on the main floor.
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Browse the shelves by call
number. Use the Dewey
Decimal chart (http://www.lib.duke.edu/libguide/fi_books_dd_list.htm)
to get you in the right subject areas or try the following:
070s journalism, publishing, news media
302s includes mass media, & interpersonal, small group,
& visual communication
303s intercultural communication
306s political communication
342s-345s freedom of the press, mass media law
384s broadcasting
650s advertising, organizational communication, public
relations
791s tv, radio, film, video
808s rhetoric, public speaking
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| People |
Learn about important people, such
as authors, researchers & historical figures related to
this topic or field.
| The Ad Men and Women: a Biographical
Dictionary of Advertising |
R 926.591 Ad1 |
| Crusaders, Scoundrels, Journalists |
Kent Stacks
070.92 C8889 |
| Making Waves: the 50 Greatest Women in
Radio and Television |
R 791.4402808 |
| Women in Communication: a Biographical
Source |
R 920.72 W8422 |
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Organizations |
Professional organizations and/or
societies often provide very useful topic related information.
American Advertising
Federation
American Association of
Advertising Agencies
American Communication
Association
Association for Education in
Journalism and Mass Communication
Broadcast Education
Association
Missouri Broadcasters
Association
Missouri Broadcast
Educators Association
National Association of
Broadcasters
National Broadcasting
Society
National Communication
Association
Public Relations Society of
America
Radio-Television News
Directors Association
Society of Professional
Journalists
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| Web
Resources |
Advertising
Educational Foundation
Advertising World (from University of Texas-Austin)
The
Annenberg Public Policy Center
Center
for Communication
Communication Institute for
Online Scholarship
Federal Communications Commission
(FCC)
FindLaw
Nielsen
Media Research
NSPA/ACP Student Media Sourcebook
Poynter Online
University of Iowa Department of Communication Studies - Links
to Resources
Visual Communication
Who Owns What
(media ownership)
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For a list of Web searching
tools, see the
Find: web searching tools page (http://library.semo.edu/find/webpages.shtml).
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Additional Resources |
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Annual Review of Psychology |
Kent Stacks 150.58 An78 |
Annual Review of Sociology
(searchable online via the
JSTOR database) |
Kent Stacks 301.05 An78 |
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Encyclopedia of American Radio, 1920-1960 |
R 791.440973 Si18e |
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Encyclopedia of Television, Cable, and Video |
R 302.2303 R251e |
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Encyclopedia of Television News |
R 070.195 En19 |
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From Talking Drums to the Internet: an Encyclopedia of
Communications Technology
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R 302.203 G176f |
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How to Produce a Video (videorecording) |
IM Center IM/VC9587 |
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The Television Industry: a Historical Dictionary |
R 384.5540973 S134t |
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page developed by Information Services/
CAR
last updated: 11/21/06 |
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